Sunday, May 26, 2013

Maintaining Quality Products and Endorsements for Omega


Swiss watches are known all over the world for their quality and precision when it comes to timepieces.  Even when the Japanese came up with a lot more affordable watcges, people still prefer to own at least one piece of Swiss-made timepiece to add to their collection. Swiss watch makers have been able to make a brand out of their famous product, which the Japanese manufacturers cannot topple even if Swiss watches are more expensive.  There is a lure that Swiss products have that people are drawn to and makes them readily spend their hard-earned money without any hesitation.

omega-watch-endorser
image credit: watchesonnet.com
Omega is one of those Swiss products that has been able to maintain its high quality and standards when it comes to timepieces.  People consider the Omega Watch a collectible and worthy every penny spent if they have a watch collection.  For over a hundred years, this Swiss watchmaker brand has been able to produce some of the more notable watches of the 20th century, which have been seen on the wrist of famous people and celebrities. Notable people from different areas like government, show business, arts, and royalty have been seen sporting their watches, be it a formal or informal event.

With this, Omega does not really have to spend much on paying celebrities to endorse their brand.  Seeing a lot of famous people, especially celebrities and royalty wear it on several occasions is already a boost of a much-needed exposure for their product.  But of course, in order to maintain instant recall for their timepieces, the company still invests a good amount of money for advertising, but mostly for print which can be found in fashion magazines and the like.

Another reason why people can easily recall this product is because they are known to be an official timekeeper of the Olympics for several times already, starting with the 1932 Summer Olympics, as well as PGA of America since 2011 and some years of the Winter Olympics.  There are also sporting teams they have sponsored like the Emirates Team New Zealand sailing team.  But if there is one endorser that they have famous all over, it can be no other than James Bond.  This fictional movie character has been associated with this watch brand since 1995, when the movie GoldenEye was released, where the lead character played by Pierce Brosnan was seen wearing the Omega Seamaster Quartz Professional.

With these noted people and events already associated with Omega watch, it is no wonder the brand is able to stay on top even if can be very expensive for most people.  But this fact does not stop people from buying or just dreaming to buy one. If you are thinking of purchasing one for yourself or as a gift, check out Chong Hing Jewelers online.  They are a trusted merchant when it comes to purchasing luxury brand watches.  They have been in the business since 1970 so you can be assured of their quality, reliability and top-notch service. Purchasing a luxury brand watch can be considered as an investment, which you can pass on to your kin.  Do not hesitate to spend your good money on something that future generations will enjoy.

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