Omega is one of the well-known brands in the world of luxury
items. Celebrities and famous people
commonly use their products and consider it to be as an essential accessory to
their attire. Since it is considered to
be a luxury item, it does cost more than the other watch brands available in
the market. But then again, even with
the high price tag that it has, people still do dream and aim to be able to
purchase one that they can call their own.
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| image credit: baselworld.com |
The company, which started in 1848, has been in the business
for over a hundred years. This alone can
prove their staying power in the business.
This Swiss company based in Bienne, Switzerland, has produced some of
the most popular watch products in the world. They have had many firsts that
makes them popular. The company, much
like the others do, rely on advertisements and endorsements to make their
products known. However, the difference
with Omega is that they do scrutinize their future endorsers and choose only
those who can live by the company’s philosophy.
Endorsers are considered important in the world of marketing
and advertising, no matter what type of product or service the company is
promoting. The endorser becomes the embodiment of the product. It becomes the face of the product, which
helps consumers and customers in the instant recall of the product. This is the reason why Omega does a thorough
job of choosing the person or group to endorse and carry their brand. The company knows that whatever their
endorser does, be it positive or negative, it would have a great impact on how
the people would also see their product.
Some of the famous celebrities that have endorsed the Omega watch brand are: Nicole Kidman, Zhang Ziyi, Cindy Crawford, Pierce Brosnan,
George Clooney, Greg Norman and Daniel Craig.
Most of the people that they get are from the film industry as well as a
couple of sports superstars. The company
has also sponsored both the Summer and Winter Olympics being its official
timekeeper as well as the PGA of America. The brand also relishes in the fact
that some notable people have been seen wearing their products. Some of these famous people include John F.
Kennedy, Elvis Presley, Joe Biden, Jack Hanna, Buzz Aldrin, and Prince William
of England. Even if these people did not formally endorse their products, the
fact that they have been seen wearing it for more than a couple of times, is
enough reason for the company to believe that they have high regard for the
brand.
Of course, we all know that purchasing one would really make
a huge dent on one’s household budget.
Since their product is classified as a luxury item, there is no
questioning about the high price tag that comes with it. You can always go for those replica watches
that are being sold for more than half the price of an original one. But you
cannot be sure with the quality that goes with it. There are merchants that sell Omega watch at
an affordable price. Chong Hing Jewelers has an online site where you can find Omega
watch and other luxury watches. It may be more than what you can afford but if
you save up for it, you know that the price you pay is worth every penny once
you see the watch on your own wrist.
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