Omega is one of the most popular brands when it comes to
luxury watches. It has a wide range of products that cater to both
genders. This Swiss-made luxury brand
has been in the business for more than a hundred years now. People do not mind paying a lot despite the
steep prices of its watches. Even if it
does have few jewelry products that are being sold alongside its timepieces, it
is still the company's watches that catch the attention of consumers, even
including celebrities and A-listers from the entire planet.
Omega has relied heavily on celebrity endorsements to
further the renown of their luxury watch business. They have not failed to highlight the people
that have been seen sporting their products on their wrists, which include
famous actors and actresses, society's movers and shakers, and other notable
people from all over the world. You can say that Omega watch would not have risen to the stature
that it enjoys now with the help of these people.
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| image credit: breitlingling.com |
Other companies have already copied their marketing
practice, which relies heavily on celebrity endorsements. This can be seen in the numerous product
placements in movies and popular sports events that everybody can see
anywhere. Omega is known to be the official
timekeeping device of the Olympic games since 1932. Aside from this, moviedom's most famous
agent, James Bond, has been wearing the timepiece on his wrist on all of the
movies produced since 1995. Other famous
celebrity endorsers include Nicole Kidman, Cindy Crawford, Zhang Ziyi, Michael
Phelps, and Pierce Brosnan, among others.
But one thing that you can notice from these endorsers is
that Omega has they do chose the celebrities carefully. The people they use to endorse their
campaigns and advertisements are known to possess clean and positive attitudes
and high credibility. The values these people possess are associated with the
Omega brand. They know that if they do
get a person with questionable personality, even if he or she is famous, it
would not reflect wisely on their luxury watches and the company does not want
that to happen.
Of course, Omega watch is well known as a luxury brand so there is no
question if the products that they promote are steeply priced. Most of its
targeted audience belongs to the class A or high-income earning bracket. But even with the high price tag that comes
with it, it does not stop people belonging to the middle class income bracket
from dreaming and working for it. There
is a sense of pride and accomplishment in each person when they know that they
were able to get their own Omega-brand watch, even if it is the most affordable
one, through hard work and perseverance.
Omega has a lot of stores all over the world, which are
mostly housed in high-end malls and shopping districts. However, if you do not have the time, you can
go online and visit the site of a trusted seller like Chong Hing Jewelers,
which has been in the business since 1970.
They do sell other luxury brand watches aside from Omega. But if you want to invest in a watch, you
know that you would not go wrong with an Omega.
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