The Patek Philippe brand belongs to the upper echelon of
luxury watch brands in the world. It
shares the same level with Rolex, Omega, and Cartier, among others. These watches have a hefty price tag attached
to them, which makes it an impractical purchase for those with limited
budget. The popularity of the brand is
also the cause why this brand is always imitated. There are a lot of replica watches being sold
in stores and are being presented as the real thing.
image credit: classicwatchessale.com |
This scenario can be both a blessing and a curse. It can be a blessing because it only proves
that the brand has ingrained itself into the mainstream consciousness, which
people from the middle class have instant recall. This also means that even if the brand is
often associated with luxury and fine things, it is one that common people still
aspire to have. Even if they know that
purchasing one cannot be as easy as buying something from the grocery store,
people still have at their back of their minds the possibility that someday,
they will be able to purchase one.
The curse of this popularity is that since a lot of those in
the middle class want to have one, those that make replicas don’t think twice
of copying the product. Now, there are a
lot of replicas of the Patek Philippe watch that can be found in shops and
stalls all over the world. The sad thing
about this is that since those in the middle class cannot afford to buy one
right away, they resort to buying these replica watches.
There is a lot of business lost for the company because of
this. Instead of buying original
watches, the money goes to those who have copied the brand and the look of
their watch. What people do not know is
that they are actually shortchanging themselves. They are depriving themselves of fully
experiencing the luxury brand. Instead,
they go to these sellers of fake and replicas.
The watch they are wearing might look real as there is way no way to tell
which the replica and which is the real one is.
The sad thing is that on the inside, what you have is a watch that does
not have the reliability that the original watch promises to its
customers.
Indeed, imitation is the highest form of flattery. However, the officers of the company are not
happy with what is happening. They have lost a lot of sale opportunities
because those who cannot afford their product turn to fakes and replicas. That
is why they are trying to convince people to go for the real thing.
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