The Magic of the Patek Philippe Brand

When you say luxury watch, the brand Patek Philippe is one first that comes to mind.  This is one of the most trusted brands when you speak of watches.  It has a wide range of watches that cater to both the male and female sexes.  They have been in the business since 1845, which is over a hundred years already.  The unusual thing about this is that people do not mind paying for one despite the steep prices of its products.  The watches that they manufacture never fail to catch the eye of the people, especially those celebrities and A-listers from all over the world. 

Its been more than a hundred years since this brand was established in Switzerland and until now it is one of the most trusted brands in the world and people are dreaming to have a piece of it.  Even when their product is more expensive than the other Swiss watchmakers and Japanese brands, people are willing to spend just to be able to say that they have or own one.

Patek Philippe is well known as a luxury brand so there really is no question if their products are steeply priced. Since most of their targeted audience belongs to the class A or high-income earning bracket, this can justify its price.  But even with the high price tag that comes with the product, it does not stop people belonging to the middle class income bracket from dreaming and working for it.  People feel that there is a sense of pride and accomplishment when they know that they were able to get their own Patek Philippe brand watch, even if it is the cheapest one, through hard work and perseverance.

The question here now is why are people willing to spend good money in getting a Patek Philippe or any luxury-brand watch for that matter even if it is ridiculously expensive?  People consider owning this to be a status symbol. These expensive brands are associated with prestige and class, which most of the people want to have for themselves.  They feel that when they wear it, they embody the characteristics of the watch.  Also, they feel that they are in tune with the celebrities that endorse the watch brand.

There is also that sense of accomplishment when one finally gets to have their own luxury watch that you can call your own. This can be considered to be a personal feat when especially when one knows the amount of work that was done to be able to finally afford it.  This is the feeling of gratification that one feels every time they see the timepiece.  Lastly, it is considered to be as an investment, which can be easily liquidated when there is a need to do so.  The resale value of these luxury brands are quite high compared to if you sell a casual dress watch of a lesser-known brand.