When you say luxury watch, the brand Patek Philippe is one
first that comes to mind. This is one of
the most trusted brands when you speak of watches. It has a wide range of watches that cater to
both the male and female sexes. They
have been in the business since 1845, which is over a hundred years
already. The unusual thing about this is
that people do not mind paying for one despite the steep prices of its
products. The watches that they manufacture
never fail to catch the eye of the people, especially those celebrities and
A-listers from all over the world.
Its been more than a hundred years since this brand was
established in Switzerland and until now it is one of the most trusted brands
in the world and people are dreaming to have a piece of it. Even when their product is more expensive
than the other Swiss watchmakers and Japanese brands, people are willing to
spend just to be able to say that they have or own one.
Patek Philippe is well known as a luxury brand so there
really is no question if their products are steeply priced. Since most of their
targeted audience belongs to the class A or high-income earning bracket, this
can justify its price. But even with the
high price tag that comes with the product, it does not stop people belonging
to the middle class income bracket from dreaming and working for it. People feel that there is a sense of pride
and accomplishment when they know that they were able to get their own Patek
Philippe brand watch, even if it is the cheapest one, through hard work and
perseverance.
The question here now is why are people willing to spend
good money in getting a Patek Philippe or any luxury-brand watch for that
matter even if it is ridiculously expensive?
People consider owning this to be a status symbol. These expensive
brands are associated with prestige and class, which most of the people want to
have for themselves. They feel that when
they wear it, they embody the characteristics of the watch. Also, they feel that they are in tune with
the celebrities that endorse the watch brand.
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